The plot focuses on Kyle Kingson, a wealthy and arrogant high school student. During an environmental event, he is disrespectful to a classmate, who is secretly a witch in disguise. The witch then casts a spell on Kyle to disfigure his body and face, giving him one year to find love or be left with his monstrous appearance forever.
It was expected to be distributed to theaters by CBS Films and Alliance Films on July 30, 2010. However, it was moved to March 18, 2011, in order to avoid Hudgens's film from clashing with the release of Zac Efron's film Charlie St. Cloud, but in January 2011, it was bumped up to March 4, 2011.
It was expected to be distributed to theaters by CBS Films and Alliance Films on July 30, 2010. However, it was moved to March 18, 2011, in order to avoid Hudgens's film from clashing with the release of Zac Efron's film Charlie St. Cloud, but in January 2011, it was bumped up to March 4, 2011.
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